Blog

What's Happening in October at Underbelly?

Oct 1, 2019

Just because summer is over, doesn't mean the fun needs to end. This October, we have a few fall activities happening at our studio in Salt Lake City for you to attend. Join us for the fun!

By Jordan Pettinger

Warm Welcome Winter Clothing Drive

Sep 23, 2019

Underbelly has partnered with the IRC in Salt Lake City to contribute to the people within our planet who need it most. We strongly believe in our social responsibility to the planet, and to the people who inhabit it.

By Jordan Pettinger

Why It’s Good to Get Out and Play

Sep 16, 2019

The crew at Underbelly took advantage of the beautiful state that we live in by celebrating our time off, with time outside. We spent our Labor Day weekend enjoying the sun and each other's company at Pineview Reservoir in Ogden, Utah.

By Tony D'Amico

Learning More About React Hooks

Sep 4, 2019

This isn’t an expose about all the things we learned at React Training, because people paid to learn at the workshop. However, here are four hooks we’re using, or getting ready to use, and their most common use cases for the Belly team.

By Paige Willey

Why We Love Our Neon Sign

Aug 26, 2019

We learned more about the process and grit it takes to create a unique piece of artwork to enhance the outside of our new creative agency in Salt Lake City. Our neon sign dreams finally came true.

By Underbelly

Pathfinder Shortcuts and Astute Graphics

Jun 24, 2019

Underbelly Creative Director, Dave Keller, will walk you through some Illustrator shortcuts that he has been using for the last eight years, and show you some new tools with a plugin called Astute Graphics.

By Dave Keller

Breaking in the New Cyc Wall

Jun 21, 2019

With a new cyc wall and several awesome motorcycles in the office it was a no brainer as to what we were going to shoot first. Here is a quick breakdown of how we pulled it off as well as a few things we learned in the process.

By Matt Royce

Summer Drop-In

Jun 11, 2019

Good food and drinks are great, but it’s the company that we love most. Underbelly recently moved into a new creative space, right across the street from our previous studio, and we’ve been itching to show it off.

By Underbelly

A Perfect Portfolio, Without the Photo Studio

May 13, 2019

How does one create a perfect portfolio, without the photo studio? At our recent workshop for students at the University of Utah, we created light box setups for them to photograph their work for their portfolios for less than $45.

By Britney Scarbrough

Ode to the Local Business Owner

Apr 29, 2019

Creating a positive website user experience is vital for businesses of every size. Here we talk about our experience teaching UX principles to local businesses in our community and all that we learned in the process.

By Autumn Mariano

The S.S. Monstro: A Portrait of Underbelly

Apr 4, 2019

Every season we put together a non-denominational-winter-festivities gift package for our friends and clients. Here we share the creative process that went into creating the artwork for last year's holiday gift.

By Brad Edwards

Ammmazing Insights from the Awwwards Conference

Apr 1, 2019

When we heard that the Awwwards conference was in Amsterdam, we knew we had to attend. Thanks to Underbelly's focus on growth, we were able to attend; here are a few takeaways from Awwwards that we'd like to share with you.

By Scott Jones

So, What Would You Say It Is You Do Here?

Mar 11, 2019

Explaining just what exactly we do at Underbelly can be challenging at times. For the uninitiated, here are a few recent pieces of our work that exist in the real world that will help you understand what we do here.

By Ben Meszaros

Design For All

Feb 28, 2019

Taking steps towards designing for accessibility can be easier than you might think. Here are three general themes that can help ensure that as a designer, you are frequently accounting for accessibility throughout your creative process.

By Bryson Benton

How to Land Better Projects- Values to Live By

Feb 19, 2019

Focus more on values than behaviors- values shape behaviors. It’s a lot more effective to shape the reasons you do something than it is to try to force yourself to simply act differently.

By Ben Meszaros

What's in Your Bag, Brad?

Feb 13, 2019

You can learn a lot about someone by what’s in their bag. Today Brad Edwards, Designer and Illustrator, shares what he hauls around to keep productive, entertained, and alive.

By Underbelly

Making Our Work Matter

Feb 1, 2019

Good design solves hard problems. At Underbelly, we want to tackle complex challenges facing our neighborhood and community by using our creative skills to help others. What does that look like? We're on a journey to find out.

By Underbelly

What's In Your Bag, Dave?

Jan 18, 2019

You can learn a lot about someone by what’s in their bag. For Dave Keller, that means all-weather gear that holds up so he can free his mind and body (by bike, by board, on the Jiu-Jitsu mat).

By Underbelly

Facebook Events Team

Jan 2, 2019

We've been working alongside the Facebook Events team to help people spend time together in the real world by developing a product that makes it easy to discover nearby movies, purchase tickets, and plan an outing.

By Autumn Mariano

What's In Your Bag, Drew?

Dec 11, 2018

You can learn a lot about someone by what’s in their bag. This month, developer Drew Delianides reveals why analog tools are still key to his software-based job.

By Underbelly

Brand New

Nov 26, 2018

What we learn and unlearn to become better designers. Some lessons on branding everything from a professional football team to a mysterious city on the edge of the world.

By Underbelly

Four Lessons from A Very Honest Creative Mornings

Nov 1, 2018

What does honesty have to do with creativity? We went to Creative Mornings to find out how exactly honesty can help us in our personal and professional lives.

By Underbelly

What's in Your Bag, Nikki?

Oct 30, 2018

For this installment of What's in Your Bag, Underbelly superwoman/Office Coordinator, Nikki Hauptman, shows her cards—and her rose-gold-colored world view.

By Nikki Hauptman

Our Guide to Guerrilla Validation

Oct 10, 2018

Good design is objectively good. Whether you agree with this sentiment or not, we all inevitably engage with clients or stakeholders who believe otherwise. So let's learn how to measure it quickly and cheaply with guerrilla validation.

By Adam Tolman

Getting out of Your Bubble Is Good for Design

Oct 1, 2018

Epicurrence reminded us why it’s so critical to step away from your daily routine and engage with people who, while sharing similar passion for design, bring very different perspectives to the table

By Anthony Lagoon

What's In Your Bag, Scrib?

Sep 19, 2018

You can learn a lot about someone by what’s in their bag. Today, our very own Matt Scribner, Underbelly’s art director, reveals how, among other things, he maintains a growing sticker collection without breaking his back.

By Matt Scribner

Being Productive at Work

Jun 4, 2018

Being productive leads to professional achievements, personal and professional stress reduction, and more time to do the things you love. We found three common strategies that most use.

By Maja Barisic

What Handling Errors Taught Me About Handling People

May 24, 2018

Every system needs a way to get its issues worked out. It’s not always the most glamorous work, but designing a good framework for error handling is crucial in helping users avoid frustration and reach their goals while using a product.

By Autumn Mariano

5 Things I Have Learned About Design Working at Underbelly Creative

Mar 5, 2018

I have worked in the graphic arts my entire adult life, and I have learned more in the last 3 years at Underbelly Creative than at any other time of my life.

By Brad Edwards

Honesty Before Productivity

Feb 12, 2018

Let’s start with the truth: everybody lies. And of all the lies we tell ourselves, “I just don’t have enough time,” hurts us the most.

By Scott Jones

The Invisible Pitch: You Can Throw Away Those Foam Core Boards

Jan 16, 2018

Designers are told to sell their work. That doesn’t mean we need to be pitching our work—at least not in the traditional sense.

By Scott Jones