One Small Miracle had a powerful mission but lacked a cohesive brand identity and a strong digital presence to amplify their impact. They needed a refreshed brand identity, an engaging website, and high-quality photos and videos to connect with donors and applicants alike.
Solution:
Underbelly partnered with One Small Miracle to develop a comprehensive brand transformation that included a refreshed logo, color palette, and visual language to convey warmth, trust, and community support. A new user-friendly and visually compelling website was designed and developed to make it easy for applicants to seek assistance and for donors to contribute. To further enhance engagement, we produced high-quality photography and video content that authentically told the stories of those impacted by OSM’s mission, ensuring a deep emotional connection with the audience.
Execution:
Through a collaborative discovery and strategy phase, we worked closely with One Small Miracle’s team to understand their vision, values, and target audience. This informed the development of a modern yet approachable visual identity, ensuring consistency across digital and print materials. We then built an intuitive, engaging website that simplifies the application and donation process, leveraging UX design and compelling content. To further enhance engagement, our team captured authentic storytelling through high-quality photography and impactful video production, fostering an emotional connection with the audience.
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Underbelly’s holistic approach helped One Small Miracle strengthen its brand presence, amplify its mission, and make a tangible difference in the lives of service industry professionals in need. The collaboration resulted in a modern, functional, and emotionally compelling digital experience that continues to drive impact.
Built on Webflow, their new site is easy to update and streamlines the donation experience.
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Simply put, the crew at Underbelly is magic. Not only do they spend time getting to know each and every client and their stories, they also deeply care. As a business owner, it is a rare experience to encounter such flawless and effortless balance between professionalism and kindness- they produce top quality product, make your story theirs, and truly take the time to invest in each of their clients. Run... Don't walk, you are wasting time if you are not working with Underbelly.
Matthew Pfohl
Co-Founder
Credits
Matt Scribner
Hadleigh Arnst