Every year at Underbelly we make a gift package to send to our clients and friends. It’s our way of showing our appreciation to the amazing people we collaborated with throughout the year. This time around we wanted to offer people something they would not expect from a digital design agency and have some fun in the process. After exploring many different concepts and styles, we landed on a direction that was just the right balance of weird, cool, and delicious.
Monstro’s Sammies
Creating a brand identity that's sure to make you crave a sandwich.
We loved the idea of creating something funny and different to surprise and delight our clients. What if Underbelly were a rad sandwich shop that served funky food you would probably never want to eat? Monstro’s Sammies was born, named after our beloved whale mascot, Monstro.
We got to work building out the Monstro’s Sammies’ brand with all the sweetest swag a person could hope for—all delivered right to your door like it came from your new favorite lunch spot.
Throughout the planning process we came up with all kinds of ideas to bring Monstro’s Sammies to life. We landed on t-shirts wrapped in custom butcher paper like a hoagie, gift cards, bottle openers, enamel pins, stickers, and order forms all packaged up in a fully branded to-go box. As is the case with any project, we had to be mindful of time and budget while remaining true to our vision.
Through exhaustive vendor research, hard work and collaboration we created a cohesive experience that made a big impact on our clients. We even stayed true to our per-package budget! We were able to drive traffic back to our site by including a gift card for our online store, delivered in time for folks to complete some holiday shopping. People have been so stoked on their gifts that they have been approaching us to design custom packages for them. Sounds good to us! We are always happy to spread the love.
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Maja is awesome. She is professional and well organized and keeps us all on track. Somehow she has memorized all aspects of our project and is the glue for our whole team (Netflix side and Underbelly side). I am grateful for all that she does and feel more confident having her manage this project. There are a lot of moving pieces and I appreciate having Maja be our "guiding light" in a sense to keep us on course. She is good about not getting frustrated when we are lagging behind haha. Or she hides it well!!! Maja is a great project manager. So, thank you for assigning her to us! I am excited we are extending our contract and continuing to work with Maja and the rest of the team!!!
Wendy Zenone
Technical Product Manager
Credits
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