Citi Bike

Promote NYC’s bike share program by capturing the unique moments people can have on a Citi Bike and creating neighborhood travelogues.


We’ve worked with Citi Bank on their Bike share content for a few years: helping them tell their story and promote the many ways people use their bicycles to travel around New York City. We’ve created video assets from :15 social ads (each highlighting a New York moment) to long form travelogues (following creative New Yorkers around their neighborhood highlighting off the path restaurants, bars and culture).

Citi Bike - Noah Fecks Still
Combined Shape
Combined Shape
Final Vid - GFC
Combined Shape

Shooting in dozens of different locations from the busy NYC streets to inside the Global Citizens Festival at Central Park: we’ve covered a lot of territory and had fun finding new approaches to filming bike riding and bringing the exploration of New York to life. For Citi we’ve generated hundreds of thousands of views and a diverse package of assets for their marketing platforms.


  • Matt Royce
    Content Lead