Las Vegas Convention and Visitors Authority

Rebranding Laughlin, NV with updated TV spots, videos, cinemagraphs and photography.

Content

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The Las Vegas Convention and Gaming Authority engaged us to shoot a completely new set of assets for the town of Laughlin, NV. We worked with their agency, R&R partners, to deliver a series of TV commercials, digital ads and a new library of photography. The result is an ad campaign that brings a new level of realism and attitude to the town. As the tagline suggests - Laughlin: you either get it, or you don't.

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Combined Shape

With solid planning, scouting and scheduling we managed to cast more than 25 actors and filmed for 3 days on location in casinos and on the river to deliver 5 TV spots, 19 digital videos, 9 cinemagraphs, 30 key retouched photos and a library of additional images. A full package of new branding materials for Laughlin.

Credits

  • Hadleigh Arnst
    Content Director
  • Matt Royce
    Director of Photography